E-commerce SEO Expert & Online Store SEO Services
I help Shopify, WooCommerce, and custom-built online stores fix the technical, product-page, and structured-data gaps that keep them invisible in Google search and AI shopping answers, then turn organic traffic into checkouts.
Book Your Free ConsultationWhat E-commerce SEO Includes
E-commerce SEO covers every layer that decides whether a shopper finds your store in Google, your category, or an AI shopping assistant before they find a competitor’s.
Product Page SEO & Copywriting
Product titles, descriptions, and image alt text rewritten around real shopper search terms, not generic manufacturer copy, so each product page can rank and convert on its own.
Category Page Optimization
Category and collection pages built to target the exact terms shoppers search before they know which specific product they want, with intro copy and internal links that support the whole catalog.
Technical SEO for Stores
Fixes for the problems generic SEO advice misses on ecommerce platforms: faceted navigation and filter URLs eating crawl budget, duplicate content from variants, thin out-of-stock pages, and site speed.
Structured Data for Products
Product, Offer, and Review schema implemented correctly so listings are eligible for price, rating, and availability rich results, and so AI systems can parse your catalog accurately.
AEO for Online Stores
Structuring product and category content so AI shopping assistants like ChatGPT, Gemini, and Perplexity can retrieve, compare, and recommend your products when shoppers ask for buying advice.
Platform Expertise
Hands-on experience across Shopify, WooCommerce, and custom-built storefronts, so recommendations account for what each platform actually lets you control and where its SEO limitations are.
How I Approach Every Store
The same four-stage process, applied to your product catalog, category structure, and technical setup.
Full-Catalog SEO Audit
Crawl the whole store to find indexation issues, duplicate/thin product pages, broken faceted navigation, and missing schema before writing a single word of copy.
Keyword & Intent Mapping
Map real shopper search terms to the right product and category pages, so you’re not competing with your own pages for the same keyword.
Page & Schema Execution
Rewrite product/category copy, fix technical blockers, and implement Product/Review/Offer schema across priority pages first, then the long tail of the catalog.
Track, Report, Expand
Monitor organic rankings, indexed pages, and AI citation visibility, then expand the same playbook to the next tier of products and categories.
E-commerce SEO Isn’t Guesswork, It’s Measurable
Every store’s baseline is different, so I don’t promise fixed numbers upfront. These are named, published industry benchmarks that show what’s realistically on the table once product pages, category structure, and schema are fixed properly, not a specific client’s results.
Sources: Similarweb 2025 SEO Benchmark Report, Visibility Labs (2025), Salsify (2025/2026), PowerReviews, Baymard Institute, Adobe Analytics.
Get a Free E-commerce SEO AuditSEO Services Across Every Industry
E-commerce is one of eight verticals I work in. Here’s where to look if part of your business overlaps with another industry.
Frequently Asked Questions
What does e-commerce SEO include?
E-commerce SEO includes product and category page optimization, technical fixes for issues specific to online stores like faceted navigation and duplicate variant URLs, Product and Review schema implementation, internal linking across the catalog, and content that supports both traditional search and AI shopping assistants.
How is SEO for an online store different from SEO for a regular website?
Ecommerce sites usually have thousands of near-duplicate pages (product variants, filtered category views, out-of-stock listings), which regular SEO advice doesn’t account for. Getting this wrong wastes crawl budget and can cause Google to index the wrong version of a page, so store-specific technical fixes come before content work.
Do you work with Shopify, WooCommerce, or custom-built stores?
Yes. I’ve worked across all three, and the approach adapts to what each platform actually allows you to control, from Shopify’s URL structure limitations to WooCommerce plugin conflicts to fully custom storefronts.
How long does it take to see results from ecommerce SEO?
Technical fixes and schema can show up in Search Console within a few weeks. Ranking movement on product and category pages typically takes two to four months, and competitive head-term categories can take six months or longer depending on how established your competitors already are.
Can you help my products show up in AI shopping answers like ChatGPT or Gemini?
Yes. This is Answer Engine Optimization (AEO) for e-commerce, and it means structuring product and category content so each page answers a shopper’s question directly, adding Product and Review schema AI systems can parse cleanly, and building the kind of comparison and buying-guide content AI shopping assistants pull from when recommending products.
Do you rewrite every product description, or just the priority ones?
I start with the highest-traffic and highest-margin products and categories first, since that’s where fixes pay back fastest, then work down the long tail of the catalog. For very large catalogs, this usually means a templated approach for lower-priority products rather than a fully custom rewrite of every single listing.
Ready to Turn Organic Search Into Checkouts?
Book a free consultation and I’ll walk through what’s holding your store back in Google search and AI shopping answers, and what fixing it would actually involve.
Book Your Free Consultation